Tom Pokinko

Tom Pokinko

Inclusive design and customer experience research specialist, member of the Design Research Society.

Research Director
Open Inclusion

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About this Speaker

Tom is an inclusive design and customer experience research specialist who helps clients inform the design of their products and services with usability insights from customers with diverse needs. He manages the Open Research Panel of over 400 people with a stated disability or over 65 as well as all user-research for Open. With years of experience working across industries in multidisciplinary design and research settings, Tom is familiar with a wide range of research methods including market research, usability testing, semi-structured interviews, user surveys, focus groups, personas, card sorts, task analysis and contextual inquiry. Tom has a Master of Arts and a Master of Design in Inclusive Design from OCAD in Toronto, Canada and is a member of the Design Research Society.

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