If you want to engage effectively with your audience, you need to tailor your digital offering to suit their behaviours, needs and preferred touchpoints. Sounds like common sense, right? Yet many teams find they still lack the tools needed to put (and keep) the user at the heart of activity.
In this session, we’ll explore how User-Centred Design (UCD) approaches can be embraced to support the delivery of useful, usable and enjoyable digital experiences. You’ll learn:
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