Exploring Advanced Audiences with Google Ads

About this session

How to use the advanced audience targeting features within Google Ads to identify, attract and retain your target customers.

We'll look at ready made audiences and custom ones that you can create, as well as using things like re-marketing to bring back lost visitors.

Find out how to improve the ROI of your PPC with:

• Bid adjustments and using time, device and location to your advantage
• Tuning into people's passions with Affinity Audiences
• Advertising just when someone is ready to buy, with In-Market and Custom Intent Audiences
• Bringing back visitors with Re-marketing and Similar Audiences

This is a talk for anyone responsible for paid media performance or those curious about the more advanced parts of Google Ads.