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Wouldn’t it be great to move away from transactional relationships in commercial arrangements? Wouldn’t it be great to buy and sell based on a strong sense of personal integrity and an intention that both sides win from the process? Wouldn’t it be better if both sides could speak openly and look for the most optimal outcome for the challenges being faced?
We think so, and we believe the way to achieve this is through an approach of Mutual Value. In this webinar we define this and set out how best to manifest it as a vendor or buyer.
We will look at:
What creates a transactional mindset
How this serves neither buyer nor seller
How to adopt a Mutual Value approach to commercial relationships
How to develop a strategic partnership based on this model
Those leading transformation need to co-create value, and this webinar will help consider how best to do this.