Lloyds Bank welcomes Deaf customers to a new era of digital inclusion

A session hosted by Mark Applin, Phillip Joe and Rachel Vann
Signly, Lloyds Banking Group and Lloyds Banking Group

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About this session

Dan Makoski is Chief Design Officer at Lloyds Banking Group, leading a multi-disciplinary human-centered team with the singular goal of helping Britain prosper through empathetic and courageous design. This session looks at how Lloyds fast tracked inclusive design principles to rapidly launch ground-breaking new tech to include and welcome Deaf customers access products and services in new ways using Signly technology. Just months after launch, Lloyds offer is one of the most progressive for Deaf sign language users. Dan reveals the secret and Mark Applin, Signly explains how the partnership was a match made in heaven.

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