Did you know that failing to provide exceptional customer or user experiences could mean that you're at a significant disadvantage to your competitors? How a customer feels when interacting with a brand is now just as important as product and price. Get it right and they'll tell friends and colleagues, get it wrong and they'll tell even more. Companies investing in UX Strategy are now seeing enjoying increases in turnover of around 40% and triple ROI on UX expertise. In this presentation you'll learn why UX and service design are being used as strategic tools by some of the highest performing companies in the world and how you can start your journey to UX maturity.
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